Barista Lavazza Unveils its Winter Cartedu Jour
With dipping temperatures, Barista Lavazza has come out with lip-smacking Italian new winter menus. The carte du jour features some of the best Italian coffee brews and short bites. Some of the most delightful eating range on offer are the Spicy creamy chicken, a mouth watering recipe with roasted chicken, onion, red capsicum julienne tossed in tangy, spicy, creamy and eggless mayonnaise served in ciabatta bread.

Brews to delight are Café Tiramisu, Café Gianduja, Affogato Italiano and Café Amaretto. Café Tiramisu has the richness of tiramisu, topped with whipped cream. Café Gianduja, a rich blend of chocolate and coffee from Northern Italy is a hazelnut flavoured brew, Café Amaretto is laced with dark rum and Amaretto-based syrup; served with whipped cream and almond biscotti. Besides, there was Beetroot and Raisin Cake, which is a rich tea time vanilla cake baked with beetroot and raisins.

PepsiCo Eyeing the Health Food Sector
PepsiCo is eyeing to enter the Indian health food segment in a big way. Its particular focus is to launch breakfast cereals, and to enlarge its market in India. After Quaker Oats, which has become the fast rolling breakfast cereal in the country, PepsiCo is entering in the same venture.
PepsiCo’s Chairman and CEO, Indra K. Nooyi is looking towards generating $30 billion in revenues from ‘healthier’ products alone by 2020. Out of around Rs. 2,000 crore value Indian breakfast market, cereals like oats, muesli and cornflakes has Rs. 500 crore share.

PepsiCo India’s Vice-President (Marketing-Quaker), Vani Gupta, added that Indians were now vouching for new health food options, especially in the cities. Quaker oats has a sizeable response in urban India. She also pointed out that US Food and Drug Administration (USFDA) has concluded that beta-glucan, a soluble fibre found in whole oats, lowers blood cholesterol level, thus help protecting heart.

Chicory Coalesces into Coffee to Combat Price Hike
Chicory, a coffee substitute, is a new addition in the coffee brews to combat the price hike. The chicory, which is ten times cheaper than coffee, is added to retain price-sensitive customers. After, the cost of coffee powder had risen 30 percent this January, some of the high-flying coffee companies have increased their chicory contents to 40 percent from 30 percent.

Chicory, the roasted and ground root of the plant, is more soluble in water than coffee thereby making a great substitute. A kilo of pure coffee powder gives 100 cups. A one-kilo blend with 45 percent chicory gives 200 cups. Even in the coffee centers of India—Tamil Nadu and Bangalore—chicory blend has been initiated at small and medium scale chains.

Jyothi Chicory, India’s largest chicory manufacturer, works as a product supplier for most of the companies.

Mother Dairy Launches Peach Jam
Safal by Mother Dairy has introduced in new peach jam, which contains real peach pieces. To upkeep the health factor, the jam is made without adding artificial colour, flavour and preservatives. The product will be introduced at top 100 Safal outlets of Delhi and NCR, in the first phase. Peach jam will be available with a price tag of Rs 125 in a 480gm jar. The company already dishes out four jam variants — apple, mixed fruit, pineapple and orange marmalades. Business Head—Horticulture of Mother Dairy Fruit and Vegetable Pvt. Ltd., Pradipta Sahoo said, “This is the first Indian peach jam where no synthetic flavours have been added for preservation. The company went an edge forward to keep the freshness intact.”

ASCI and FSSAI to Set Guidelines for F&B Ads
The Advertising Standards Council of India (ASCI) and the Food Safety & Standards Authority of India (FSSAI) have joined hands to set a proposed guideline to regulate the advertising of food & beverages in India. The soon to be framed guidelines are under progress. FSSAI is working for draft guidelines and codes for the proper implementation of the same.

The ASCI authorities said that advertisers will be told to alter or pull out their ads, if found to violate the code. Penalty will be charged if the advertisers do not consent to agree with the above terms and conditions. Besides, FSSAI has told advertisers to encourage ads of natural and high-quality nutritional food practices.

Soak at the New Zyng Lounge Bar
Aditya Sarovar Premiere, Hyderabad, the upscale five-star business hotel, has opened doors to the new lounge bar named Zyng. The lounge bar will offer a splendid selection of premium spirits and wines with delectable finger foods, to bring a fresh new dimension to city’s life. The lounge is exclusively designed with an eye for the young and urban people. With aesthetic interiors, the place is contemporary and stylish and is all set to become one of Hyderabad’s desirable venues. The lounge bar also has a separate cigar lounge that is completely sealed up and has its own ventilation system without affecting the rest of the area with smoke.

The lounge creates a relaxed, contemporary setting with dove grey walls and bold splashes of maroon and other vibrant colours. The light floored bar offers a sanctuary in the heart of the city, away from the hustle-bustle of the area. Zyng also offers customers a comprehensive and selected range of premium spirits to match the taste of discerning customers.

Rajesh Ranjan, the Director of New Properties Sarovar Hotels & Resorts said, “We are confident that Zyng will establish itself as the ideal venue for customers in the neighbourhood to drop in for informal meetings and drinks. Our range of premium spirits & cocktails provide a point of interest for people to indulge in.”